With a name like Lovelock, you might expect a gimmick. Happily, an ancient Chinese tradition provided the basis for a promotion that has taken hold in the town's streets and environs. The ancient tradition of locking your love on a never-ending chain began in the beautiful Yellow Mountains of China. In the town, Lover's Lock Plaza, dedicated in 2006, features a similar chain and other business have capitalized on this symbolism.
An early homesteader and storekeeper, George Lovelock, provided the town name. He was an industrious and enterprising man with a hand in many of the endeavours that helped shape the early history of Lovelock. The population peaked in 1920 at 2,803, shortly after its incorporation in 1917. The early prosperity was thanks to the railroad, the presence of Coeur Rochester, the world's seventh largest silver mine and the Big Meadows, a valley with a wealth of grass and water. Agriculture and mining still anchor the economy.
The Rye Patch Dam is a project to manage the floodwaters of the Humboldt River which courses through the valley when it overflows its banks. The Reservoir and State Recreation Area features views of this work and encourages visitors to participate in water-related fun. The Lovelock Native Cave has a display of the grass duck decoys used by the peoples of the area close to 2,000 years ago. The cave was the result of both the collapse of a limestone dome and wave action of Lake Lahontan, a prehistoric lake under which the cave was formed.
- Rye Patch Dam, Reservoir and State Recreation Area
- Lovelock Native Cave
- Pershing County Courthouse, built in 1919
- Humboldt State Wildlife Management Area
- Fallon National Wildlife Refuge
- Pershing County Marzen House Museum